Sejal GuptaWhy a stint in sales at your organization could do you more good than you can imagine?I am back to writing blogs on medium after a very long time! I hope you’ve all been great & had a wonderful year. I am going to try & be…4 min read·Dec 18, 2022----
Sejal GuptainDataDrivenInvestorWhy do businesses offer free one-month trials? — Endowment EffectWe all enjoy listening to music. And no one likes ad interruptions during their music sessions. Spotify offers a one-month free trial…4 min read·Apr 5, 2021----
Sejal GuptainDataDrivenInvestorWhy is less more? — Choice Overload Phenomenon.How long did it for you to decide which movie to watch last time on Netflix? Personally, it takes me at least 10-15 mins to choose the…5 min read·Mar 30, 2021----
Sejal GuptainDataDrivenInvestorAre human beings always rational?Decisions that we make in our day-to-day are a result of more than just that mental pros and cons list that we make. Read to find out how!4 min read·Mar 22, 2021----
Sejal GuptainDataDrivenInvestorE-Commerce and Scarcity MarketingIn one of my previous blogs, we explored the power of scarcity and how coffee shops can leverage it. In any business negotiation, the…4 min read·Mar 8, 2021----
Sejal GuptaPopcorn & The Decoy EffectMost of us think of movies whenever we hear the word popcorn. It would be right to say that a movie night would be incomplete without…4 min read·Mar 1, 2021----
Sejal GuptaThe Sunk Cost Fallacy and Music ConcertsImagine you bought tickets to a concert a few weeks ago for INR 2000. On the day of the concert, you’re feeling sick, or it’s raining…5 min read·Feb 15, 2021----
Sejal GuptaCoffee Shop Menus, Zomato and Price Targeting StrategiesMost of us order food from Zomato regularly. Zomato recently introduced the feature “Add tip for the delivery executive.” The tip feature…4 min read·Feb 8, 2021----
Sejal GuptaEveryday Economics: Coffee shops & the Power of ScarcityHundreds and thousands of people travel in metro trains in India on a daily basis. Most of these travelers are college students, company…4 min read·Feb 1, 2021----
Sejal GuptaUnemployment in Pre-Pandemic India vs. Now: 23% Indian labour unemployedIndia is currently fighting the deadly and highly infectious disease, COVID-19. But this may not be the only crisis we are facing right…8 min read·Apr 11, 2020----