We all enjoy listening to music. And no one likes ad interruptions during their music sessions. Spotify offers a one-month free trial period for Spotify premium subscription with ad-free music, unlimited skips, and offline listening. Similarly, a lot of platforms offer free one-month trials. But why do they? This is…

How long did it take for you to decide which movie to watch last time on Netflix? Personally, it takes me at least 10-15 mins to choose the “perfect” movie that would suit my current mood, has decent ratings, and an amazing storyline. And most of the time, I end…

In the last three blogs I’ve published, I’ve tried to focus the reader's attention on the fact that several cognitive biases govern human actions. Sunk cost fallacy: Despite terrible weather or feeling sick, we tend to attend music concerts if we have already purchased the tickets. The decoy effect: We…

In one of my previous blogs, we explored the power of scarcity and how coffee shops can leverage it. In any business negotiation, the party with scarce or unique resources has more bargaining power & can exert influence over the negotiation to achieve desired results. …

Most of us think of movies whenever we hear the word popcorn. It would be right to say that a movie night would be incomplete without popcorn buckets. In this blog, let’s explore how marketers employ “The Decoy Effect” to sell us larger portions of popcorns. Now let’s consider the…

Imagine you bought tickets to a concert a few weeks ago for INR 2000. On the day of the concert, you’re feeling sick, or it’s raining outside. You know that traffic would be worse because of the rain and it would take you longer than usual. …

Most of us order food from Zomato regularly. Zomato recently introduced the feature “Add tip for the delivery executive.” The tip feature allows users to add a small tip between INR 10 to INR 50 to the order, which is directly transferred to the delivery executive without any deductions from…

Hundreds and thousands of people travel in metro trains in India on a daily basis. Most of these travelers are college students, company employees, and workers. As of August 2019, there are 540 metro stations in India. The Delhi metro alone makes 2700 trips per day, carrying 1.5 …

India is currently fighting the deadly and highly infectious disease, COVID-19. But this may not be the only crisis we are facing right now! (It is undoubtedly the most important one though) A few days back, the Centre for Monitoring Indian Economy(CMIE) revealed a report that the unemployment rate in…