Why a stint in sales at your organization could do you more good than you can imagine?I am back to writing blogs on medium after a very long time! I hope you’ve all been great & had a wonderful year. I am going to try & be…Dec 18, 2022Dec 18, 2022
Published inDataDrivenInvestorWhy do businesses offer free one-month trials? — Endowment EffectWe all enjoy listening to music. And no one likes ad interruptions during their music sessions. Spotify offers a one-month free trial…Apr 5, 2021Apr 5, 2021
Published inDataDrivenInvestorWhy is less more? — Choice Overload Phenomenon.How long did it for you to decide which movie to watch last time on Netflix? Personally, it takes me at least 10-15 mins to choose the…Mar 30, 2021Mar 30, 2021
Published inDataDrivenInvestorAre human beings always rational?Decisions that we make in our day-to-day are a result of more than just that mental pros and cons list that we make. Read to find out how!Mar 22, 2021Mar 22, 2021
Published inDataDrivenInvestorE-Commerce and Scarcity MarketingIn one of my previous blogs, we explored the power of scarcity and how coffee shops can leverage it. In any business negotiation, the…Mar 8, 2021Mar 8, 2021
Popcorn & The Decoy EffectMost of us think of movies whenever we hear the word popcorn. It would be right to say that a movie night would be incomplete without…Mar 1, 2021Mar 1, 2021
The Sunk Cost Fallacy and Music ConcertsImagine you bought tickets to a concert a few weeks ago for INR 2000. On the day of the concert, you’re feeling sick, or it’s raining…Feb 15, 2021Feb 15, 2021
Coffee Shop Menus, Zomato and Price Targeting StrategiesMost of us order food from Zomato regularly. Zomato recently introduced the feature “Add tip for the delivery executive.” The tip feature…Feb 8, 2021Feb 8, 2021
Everyday Economics: Coffee shops & the Power of ScarcityHundreds and thousands of people travel in metro trains in India on a daily basis. Most of these travelers are college students, company…Feb 1, 2021Feb 1, 2021
Unemployment in Pre-Pandemic India vs. Now: 23% Indian labour unemployedIndia is currently fighting the deadly and highly infectious disease, COVID-19. But this may not be the only crisis we are facing right…Apr 11, 2020Apr 11, 2020
